Sinclair Broadcast Group today announced an expansion of the company’s digital executive leadership team with the creation of two new positions. Richard Cooke was named VP, audio programming, and Lou Ferrara was elevated to VP, consumer data and strategy. Both positions will report to Kevin Cotlove, EVP and chief digital officer.
“Lou and Richard bring a wealth of experience in content development and user engagement to the company, and we’re thrilled to have them in new roles supporting Sinclair’s continued focus on digital audience and revenue growth,” Cotlove said. “Their work will be a key part of expanding consented first-party data across our digital ecosystem and delivering new types of storytelling to our users.”
As VP, audio programming, Cooke will be focused on growing the company’s news and sports business in podcasts, audio device platforms and other…
