The streaming wars aren’t limited to streaming services. TV manufacturers are going toe-to-toe for market share – and the competition is only getting hotter.
Roku’s recent decision to start making its own smart TVs is a natural next step toward its goal of growing its base of active accounts with an engaging operating system (OS), said CEO Anthony Wood during a fireside chat with a Morgan Stanley investor on Monday. And the more engagement an OS builds, the more TVs with that OS will be sold, Wood said, whether that’s a Roku TV or a now-rival TV manufacturer that licenses Roku’s OS.
Roku closed out 2022 with flat revenue growth, which it blames on slowing ad spend. But despite a revenue plateau, Roku added 10 million net new active accounts, which is a record for the company (outside of 2020, when it added 14.3 million new accounts).
…
