Rapid TV News – Eastern Europe to add eight million digital pay-TV subs by 2028

Hot on the heels of publishing a report predicting that the region’s OTT TV market will grow strongly over the next six years, Digital TV Research has released a study showing very different fortunes for the Eastern European pay-TV market in the same time.

The Eastern Europe Pay TV Forecasts report warned that even without the crisis in Ukraine, tough times continue in Eastern Europe, with poor job prospects forcing many to seek work abroad. This migration married with low birth rates mean that the number of pay-TV subscribers will fall in 18 of the 22 countries covered between 2022 and 2028.

The study calculated that the number of pay-TV subscribers in Eastern Europe will decline by 8 million from 81 million in the peak year of 2018 to 73 million in 2028. However, the analyst added that the 2018 figure included…