Video advertising platform Pixability started out helping advertisers contextualize their digital video buys on YouTube to make sure they ran in brand-safe environments.
But now that consumers are watching more YouTube on TV screens than on web browsers, Pixability is expanding its brand suitability metrics to apply more broadly to CTV environments.
On Wednesday, Pixability announced a new contextual targeting tool that scores CTV content on genre and brand suitability based on frame-by-frame program analysis.
The new tool is an extension of Pixability’s existing brand suitability rating product for YouTube content that brings show-level transparency to CTV, including programmatic, Chief Product Officer Jackie Paulino told AdExchanger.
Concern about brand safety and suitability is one of the main reasons why CTV buyers are demanding media transparency with proverbial…