Ubiquitous measurement of YouTube ad campaigns gives unprecedented view of ad performance and delivers comparability ahead of Nielsen ONE
NEW YORK, Oct. 4, 2022 /PRNewswire/ — Nielsen’s “always on” Digital Ad Ratings (DAR) will now measure YouTube video ad campaigns. This release expands Nielsen’s coverage of YouTube and YouTube TV in DAR and will provide advertisers and agencies with the data needed to better understand reach, manage frequency and prove the efficacy of media buys across desktop, mobile and connected TV (CTV). Nielsen’s “always on” measurement is critical for advertisers and publishers because it expands visibility into a campaign’s performance, leveraging data to drive more efficient media plans and, ultimately, a higher return on investment.
Delivering the right ad to the right audience has been a…
