Netflix is targeting 40 million ad-supported users by 2023, according to sources inside the company.
The streamer will launch its ad-supported tier on November 1 in countries including the US, Canada, the UK, France and Germany. Pricing is yet to be revealed, but it has previously been reported that the company had internally decided on a monthly cost of US$7-9 per month.
Now the company’s ambitions for the product have been revealed, according to a Wall Street Journal report which cites a document Netflix shared with ad buyers. It notes that Netflix and its ad partner Microsoft have been meeting with ad buyers over the past weeks in an attempt to lock in deals.
The company reportedly told ad execs that it expects to have 4.4 million unique ad-tier viewers by the end of 2022, with 1.1 million coming from the US. This is expected to increase to 40 million by Q3 2023, with…
