Described as an all-in-one destination for fans of every team, the NBA has launched a new version of its app providing a host of features such as wall-to-wall content from every game with personalised experiences, social-style vertical video and behind-the-scenes access to players and teams, plus access to the NBA vault.
A product of NBA Digital, the league’s joint venture with Turner Sports, the app is free to download and is powered by the NBA’s new integrated digital platform, which was built in partnership with Microsoft, the NBA’s official cloud and AI partner. Its new design encompasses a first-of-its-kind “For You” experience, with content recommendations based on fan preferences and personalisation through Microsoft Azure and Azure AI. Within the “For You” page, fans access a social-like vertical video experience – with vertical scrolling – that features…
