The National Association of Broadcasters says that without some action by the FCC, including sunsetting the requirement to broadcast in both the current and next generation transmission formats, that next generation format–the ATSC 3.0 transmission standard–is “in peril,” and with it broadcasters’ future.
Earlier this week, Nexstar President Perry Sook and other top broadcast group execs met with FCC Chairwoman Jessica Rosenworcel and other commissioners and staffers to make their case for that action.
They said that a “stalled transition”–it has been seven years since broadcasters petitioned the FCC to allow the transition–represents an existential threat to free, over-the-air broadcasting.
Also: NAB Says ATSC 3.0 Will Reinvent Free TV
For one thing, NAB said, 4K, which ATSC 3.0 allows, is growing across other platforms and will soon be video table stakes. For another, they…
