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Late To The Party
Nielsen is gearing up to launch its cross-channel measurement platform, Nielsen ONE, in December.
On Tuesday, the TV ratings giant added YouTube and YouTube TV campaigns to its “always on” Digital Ad Ratings (DAR) tool.
Wait … didn’t this already happen?
Not exactly. Nielsen launched a different product called Four-Screen Ad Deduplication over the summer to deduplicate YouTube audiences from other media buys. And last week, Roku became a pilot partner for enabling Nielsen’s ad deduplication methodology as part of Total Ad Ratings (TAR).
But DAR and TAR are two different things.
DAR reports continuous campaign measurement for YouTube ads across CTV, desktop and mobile, whereas TAR is designed to deduplicate audiences across digital and linear TV channels to…
