Audience measurement outfit Ipsos has hired Istvan Hajnal to lead the Ipsos Audience Measurement data team in the Netherlands.
Istvan Hajnal
Hajnal will be involved in our two major audience measurement surveys: Nationaal Media Onderzoek (NMO) and the international Affluent Surveys.
Ipsos said that this new team would be a valuable addition to its existing data science and analytics team, which focuses on data analytics and innovations for the entire organization.
Hajnal, who will work closely with this team and with the global Audience Measurement data team, was most recently head of marketing and data sciences at GfK Belglum. Before that he worked as head of statistics, northern Europe at Nielsen and as VP of Global Statistics Training COE.
Last year Ipsos and Kantar were jointly awarded a contract to deliver what the pair described at the time as the “world’s…
