The first five weeks of the ongoing 2023 Indian Premier League (IPL) season racked up more than 1,300 crore (13 billion) video views on JioCinema
Confirmed:
- Average time spent per viewer per match reached 60 minutes
- Connected TV reached twice the number of viewers than on HDTV
- Chennai Super Kings’ victory over Royal Challengers Bangalore on 17th April was watched by a record peak concurrent audience of 2.4 crore (24 million) users
Context:
Viacom18, the parent company of JioCinema, landed the IPL’s digital rights for the 2023 to 2027 cycle in a ₹23,758 crore (US$3.05 billion) deal made last year. A report in February stated Viacom18 would make IPL games available to stream for free in order to generate more revenue from advertising sales.
Earlier this month, the IPL’s domestic TV rights partner Disney Star revealed that the…
