Don’t expect cable TV-like package for streaming services any time soon

The Disney+ website on a laptop computer in the Brooklyn borough of New York, US, on Monday, July 18, 2022.

Gabby Jones | Bloomberg | Getty Images

A contradiction is developing in the world of streaming media, and it revolves around bundling.

There’s a consistent drumbeat of expectation that streaming services will eventually all bundle with each other for an overall discount, with the end product looking something like traditional pay TV.

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Hypothetically, a streaming bundle could include Netflix, Disney+, Hulu, ESPN+, HBO Max, Discovery+, NBCUniversal’s Peacock, and Paramount+ for, say, $50 a month. Creating a facsimile of a larger, multi-company bundle for streaming services is a concept under consideration by several in the industry, including Peacock owner NBCUniversal, according…



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