In a first-of-its-kind broadcast agreement, Disney Star* has licensed a part of the ICC rights it recently won for the Indian market to Zee Entertainment Enterprises. The agreement means that Zee will now broadcast the ICC men’s and Under-19 tournaments in India for the 2024-27 cycle, while Disney Star retains the digital rights for the same events.
The broadcast rights for the ICC women’s events for the Indian market – both TV and digital – remain with Disney Star.
In a media release issued on Tuesday, Disney Star and Zee said the ICC had given an “in-principle” approval to their agreement. On August 26, Disney Star had won the entire ICC rights – both TV and digital – for four years for the Indian market by beating competition from Zee, Sony and Viacom. There are four men’s marquee events in the 2024-27 period, including two T20 World Cups (2024 and 2026), the 2025 Champions Trophy…
