Walt Disney-owned streamer Disney+ launched its ad-supported subscription offering in the US yesterday, with more than 100 advertisers across all major categories on board. The ad-supported tier is due to roll out internationally in 2023.
“Today’s launch marks a milestone moment for Disney+ and puts consumer choice at the forefront,” said Michael Paull, president, direct to consumer. “With these new ad-supported offerings, we’re able to deliver greater flexibility for consumers to enjoy the full breadth and depth of incredible storytelling from The Walt Disney Company.”
Rita Ferro
“Today we welcome Disney+ with ads to the largest, most diverse and impactful portfolio in the industry,” said Rita Ferro, president, Disney Advertising. “We are committed to connecting our clients to the best storytelling in the world while delivering innovation and viewer-first…
