New Delhi: A pilot study on direct-to-mobile broadcasting, which has the potential to enhance the reach of television manifold, will be carried out in the national capital region soon, Information and Broadcasting Secretary Apurva Chandra said on Thursday.
Addressing the Big Picture Summit organised by the Confederation of Indian Industry here, Chandra said direct-to-mobile broadcasting was the “next big thing” for television media as it has the potential to increase viewership manifold.
“Currently, there are about 20 crore television households in the country. India has over 60 crore smartphone users and 80 crore broadband users. Reach of television media is set to be much higher,” he said.
He said IIT-Kanpur and Sankhya Labs have carried out a pilot study on direct-to-mobile broadcasting in Bengaluru and were now launching another study in either Noida or…
