Digital Media on Par with TV as Primary Source of Information on Political Candidates & Issues for Registered U.S. Voters This Presidential Election Season, According to IAB Research

Digital media has reached parity with TV as a primary information source about presidential candidates (61% for both digital and TV) and political issues (67% for digital vs. 69% for TV) among registered U.S. voters, according to “The Race for the White House 2016: Registered Voters and Media and….