Factual outfit Curiosity has launched a free, ad-supported streaming channel via a partnership with TV manufacturer LG.
Curiosity Now will offer original and curated documentaries, shows and series across nature, history, science and travel genres.
Programming on offer includes Ancient Engineering, The Secret Lives of Big Cats, Stephen Hawking’s Favorite Places, Myths & Monsters and Secrets Of The Brain.
Curiosity, which also operates global streamer CuriosityStream, said the move was part of its strategy to attract more subscribers and “to bolster our brand partnerships”.
Brandon Fong, SVP of partnerships & distribution for Curiosity, said the launch would allow LG customers to “have more ways to interact with Curiosity’s deep library of content…”
