Cloud-based SaaS for broadcast and connected TV provider Amagi has acquired Streamwise, an early stage data aggregation and reporting platform for content distributors.
Baskar Subramanian
Streamwise specializes in automating and standardising data collection across streaming platforms. Amagi said that the acquisition will help it enhance its data solutions capabilities with comprehensive, more streamlined reporting and dashboards.
Amagi holds the belief that the proliferation of FAST channels means that data and insights on content and ad performance will become the key differentiator for content creators, leading many of them to invest heavily in building these capabilities in-house.
Amagi Thunderstorm, the group’s server-side ad insertion (SSAI) tech, provides a dataset of performance metrics on viewership and ad engagement to content brands but it the group said that…
