ABC has announced a 5 year plan towards digital platforms as it follows a “digital majority” audience.
Over the next five years, the ABC will undergo a significant transition from maintaining both traditional broadcast and digital processes towards becoming an integrated digital operation.
ABC says while broadcast will “remain important”, by 2028, more than half of the ABC’s audience engagement will be via digital services.
ABC multi-channels will be “re-positioned to align more closely to audience preferences. We will have reduced overlaps across broadcast audio services and reduced our investment in AM band transmission.”
There will be increased investment in core digital products ABC listen, ABC iview (including to upgrade) and ABC News.
ABC will also move towards commissioning for iview first in the future.
The ABC in a statement says it will “enhance its…
