Radio World’s “Guest Commentaries” section provides a platform for industry thought leaders and other readers to share their perspective on radio news, technological trends and more. If you’d like to contribute a commentary, or reply to an already published piece, send a submission to [email protected].
Radio World readers have been following our coverage of the ongoing debate over geo-targeting, of which has grown more contentious in recent months. Below, auto industry analyst Roger Lanctot provides another perspective.
The Federal Communications Commission is currently soliciting comments on a proposal to implement FM signal boosting innovations that will allow for the subdivision or segmentation of broadcast areas into separate zones targeting regionally unique audiences within existing authorized coverage areas. The technology will require no change in receiving…
