Despite “overall headwinds” leading to a .5% fourth quarter revenue loss, Salem Media Group’s broadcast arm remains a company leader. Amid a consolidated 38% operating expense increase, total revenue decreased to $68.8 million from $69.1 million.
Radio was a strong suit – net broadcast revenue increased 4.5% from $51 million in 2021 to $53.3 million. Q4 brought the highest midterm political ad revenue in company history, but saw drops in real estate and government spending.
Salem suffered a digital decline after Facebook severely limited what political content their algorithms allowed pre-election. This directly cut into Salem’s conservative opinion sites and advertisers. The end of third party cookies also took a toll.
When asked about whether the company plans to take advantage of recent…
