We’ve all been there. You’re throwing your milk and bread in the trolley as you traverse the aisles looking for the 1/2 price signs when all of a sudden, 2 Unlimited‘s Get Ready For This comes over the speakers and you’re transformed back to 1992. Then randomly you hear a new Australian artist. And then for some reason you get hit with the Purple People Eater.
That’s right, you could only be in one place. Coles. For the last decade, Nova has programmed and broadcast Coles Radio, the most eclectic mix of happy tunes you’ve ever heard. Back in 2014 the station launched with great fanfare, broadcasting on DAB+, meaning that not only could customers hear the station instore, but they could take the Coles experience back home with them and listen at any time they pleased.
At the time, Nova CEO Cathy O’Connor said:
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