The Indian government is mulling over policies to adopt digital radio standards in the country, said Apurva Chandra, secretary, Ministry of Information & Broadcasting (I&B). Talking to Mint at the sidelines of an event by industry body, India Cellular and Electronics Association (ICEA), Chandra said that the government may host the third round of spectrum auction for the frequency modulation (FM) radio industry “within the next six to eight months”, and a policy decision on promoting digital radio in the country could be taken by then.
“The I&B Ministry is working with industry stakeholders, including private radio players, auto and phone manufacturers to understand and enable the scope of adopting digital radio services in India, which can help advertisers and revive revenues for radio operators in India,” Chandra added.
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