Social media ‘influencers’ are living up to their name. Online celebrities, who have gained huge followings by simply telling jokes, sharing memes, or giving lifestyle tips, have dramatically changed the way people get information, find entertainment and shop.
In fact, influencers and their endorsements can be quite lucrative for brands, with a recent survey from Morning Consult finding 45% of Gen Z respondents had purchased a product because a social media star or celebrity promoted it.
As online content creators continue to gain power in the digital space, some are wondering, how one even begins their content creation career.
Social media phenomenon and meme creator Tank Sinatra recently joined the FOX News Rundown’s Jessica Rosenthal to discuss the ‘influencer industry.’
Tank explained how a meme creator makes a living, why influencing has become such an…
