On August 10, 2022, Director Rohit Chopra delivered remarks at the 2022 National Association of Attorneys General Presidential Summit in Des Moines, Iowa on the topic of consumer protection in the digital world. Director Chopra focused his remarks on the current state of digital marketing and advertising in an ever-increasing digitalized world.
Director Chopra began his remarks by discussing the shift in advertising by companies from the traditional methods of purchasing time or space in newspapers and on radio or television to the more targeted manner of digital advertising. With this digital advertising, digital sales force teams “armed with personalized and detailed dossiers on each consumer” deliver advertisements personalized to the consumer based upon a “psychographic profile developed on each individual user through surveillance across devices and services…
