Audacy Releases Fourth ”State of Audio” Guide
Audacy |
Audacy has released its latest “State of Audio” Guide. The fourth installment of its bi-annual e-book explores audio’s impact throughout the brand funnel, from awareness and intention to action. Highlighting case studies from today’s biggest brands, the guide gives advertisers a look into how they can use radio, podcasts and streaming for everything from brand awareness to consumer purchase.
“Audio holds the title as the undisputed leader of brand-building channels — working its magic with the one-two punch of massive reach and beloved and trusted personalities,” said Audacy Chief Marketing Officer Paul Suchman. “But if you’re thinking of Audio as just a top-of-funnel play — good for sparking a conversation but not driving conversion — think again. The truth is the game has expanded in recent years, and audio is now a…
