NEW DELHI: As the world shifts from analog to digital radio technology, automakers are steadily shifting gears towards equipping cars and bikes with latest technology around music, live traffic data, seamless transmission, wireless charging and emergency alerts, among other features.
According to Ashruf El Dinary, SVP, Digital Platform at US-based Xperi Corporations, the shift from analog to HD Radio — the most successfully deployed commercial digital radio system worldwide — has been an outstanding experience among the drivers the world over.
“The HD Radio system leverages ‘whitespace’ between allotted transmission frequencies to transmit additional audio channels and programming on the same broadcast infrastructure and antenna system. HD Radio broadcasting allows broadcasters to compete with the pure-play digital platforms and meet consumer expectations for a media-rich…
According to Ashruf El Dinary, SVP, Digital Platform at US-based Xperi Corporations, the shift from analog to HD Radio — the most successfully deployed commercial digital radio system worldwide — has been an outstanding experience among the drivers the world over.
“The HD Radio system leverages ‘whitespace’ between allotted transmission frequencies to transmit additional audio channels and programming on the same broadcast infrastructure and antenna system. HD Radio broadcasting allows broadcasters to compete with the pure-play digital platforms and meet consumer expectations for a media-rich…
