As part of a wider project to bring together some of contemporary music’s biggest names, Sonos launched a digital radio service with original programming. While this concept is not particularly new, Sonos decided to turn to current artists to help curate a series of shows. While the likes of Phoebe Bridgers, David Byrne, Jack White’s Third Man Records, Jamila Woods, Soccer Mommy and more were featured, it was Radiohead frontman Thom Yorke’s contribution that really caught the eye.
Sonos Radio attempted to change the direction of the format, offering a fresh take with artists that could relate to a new audience. The project boasts over 100 streaming options available, bringing together more than 60,000 stations from multiple partners alongside original programming.
“Sonos has always made it easy for customers to discover the riches of streaming music…
