True Corporation, in collaboration with its affiliate EGG Digital, is pursuing a leading position in what it sees as its next-generation telecom analytics business.
The move aims to boost corporations’ capability to transform through technology and deep data analytics support for their management and marketing activities.
The pivot is part of True’s journey to become “a real tech company in the Asean region,” said Teeradet Dumrongbhalasitr, co-president for artificial intelligence (AI) and data analytics management at True.
He said True is focusing on four key aspects of its new data analytics management business: analytics-as-a-service (AaaS) through cloud; hyper-personalisation; customer-centricity; and AI-embedded development.
Mr Teeradet, who also serves as chief executive of EGG Digital, said the True Analytics unit was established in 2020 to run this new data…