Mobile network operators in Nigeria and global technology companies have appraised the impacts of Rich Communication Service (RCS) Business Messaging (RBM) on changing subscriber behaviour making Nigerian brands to rewrite the way they connect and engage with their customers.
At a seminar held in Lagos at the weekend, SMS is getting a major upgrade, enabling a richer conversational experience between brands and consumers. The technology that makes this possible is Rich Communication Services (RCS), the next-generation of SMS.
The experts who spoke at the seminar said in mobile-first markets like Nigeria, messaging is the key digital backbone for brand-consumer connectivity. Nigerian businesses can use RCS Business Messaging (RBM) to reach more consumers and improve customer experience, leading to increased ROI.
Using RBM, brands can send rich and interactive messages. These…
