DUBAI: Kantar, an analytics and consulting company, has released its latest BrandZ ranking of the top 30 most valuable brands in Saudi Arabia and the UAE.
Saudi and Emirati brands have more than doubled their total value in the past two years, growing faster than any other global Kantar BrandZ ranking. Spurred by the consistent investment in infrastructure and economic diversification in the two countries, the value of the most valuable Saudi and Emirati brands ranking has grown by 110 percent.
The rate of growth is well ahead of the next-best performing market, India, which achieved 82 percent growth in brand value over the past two years.
“Two of the biggest economies in the Arab world, the UAE and KSA, have lost none of their ambition to diversify their economies,” Amol Ghate, managing director, Middle East, North Africa & Pakistan, Insights Division, Kantar, told Arab…
