Indian handset maker Lava currently operates in 40+ countries and is aiming to take the fight to the Chinese makers, which dominated the Indian market. We sat down with Mr. Tejinder Singh, Product Head, Lava International, to talk about the company’s current position and future plans.
Mr. Tejinder Singh, Product Head, Lava International
Mr. Singh talked about the innovations brought by Lava to its users, and the challenges Lava faces as an Indian brand. You can read the full interview below.
What’s Lava’s current positioning in the Indian smartphone market and phone market in general – in terms of market share and actual numbers?
There are two categories. One is the featurephone category where we are No. 2 in India and No. 3 globally. Second category is smartphones, where we are consistently growing our market share. We are close to a market share of 3% in the segment we…
