Nokia’s booth at IFA 2022 was based around the theme of sustainability through the construction and lifespan of their devices. There were two new phones and a tablet on offer, but the announcement of their Circular subscription service really caught our eye.

It’s essentially a rental service. You lease your phone from Nokia rather than own it outright.

Programs like Circular are a good idea, but have Nokia made it worth your while, and what could other schemes like this do differently?

What Is Nokia Circular?

Circular is Nokia’s subscription service designed to incentivize keeping handsets longer while avoiding adding to the ever-growing problem of e-waste. On the surface, it seems similar to existing device rental schemes. You pay a £30 setup fee upfront and then a standard rate per month of ownership. Currently, the scheme is only available in the UK with three…



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