Fresh perspective: How Asus plans to take on legacy brands HP, Dell & Lenovo in India’s commercial PC space | Exclusive

Asus is fairly new to India’s commercial PC space, a market that’s been dominated for years by the likes of HP, Dell, Lenovo, and others. But it’s been quick on its feet. Two years in, the Taiwanese major has already built up an extensive portfolio of products within the category. And the list is growing, as we speak. So are the brand’s ambitions.

Also Read | Asus adds six new laptops to its commmercial ExpertBook portfolio, says they are optimised to enhance productivity

In an exclusive interview with FE’s Saurabh Singh, Dinesh Sharma who leads Asus’ commercial PC operations in the country takes us through the brand’s two-year journey against the backdrop of ExpertBook B5, B7, B2, B3, and 12th Generation B9 and B1 India launch. Excerpts.

You forayed into the commercial laptop space in 2020. What are some of the learnings/observations you’ve garnered over the last…

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