‘Firms should to strengthen brand before going into bigger market’

Roberto said brand plays a crucial role in the success of the business. He cited two important elements when creating a brand name, namely recognizability and meaningfulness. “The monosyllabic ones are easiest to remember,” he said. “When creating a band name, it should be easy to remember and pronounce.

Posted: 2014-06-11 17:10:00

Read all

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.