The big day for marketers has arrived: The Super Bowl is advertising’s biggest, glitziest stage.
Big-name advertisers from Netflix to Google paid as much as US$7 million (NZ$11.1 million) for a 30-second spot during the game this afternoon, seeking to capture the attention of the roughly 100 million viewers who tune in each year.
To get the most out of those millions, many advertisers released their ads days ahead of the big game to maximise publicity. Ram spoofed ads for erectile dysfunction in a commercial for its Ram 1500 REV electric pickup by showing drivers worried about premature electrification. In other ads, John Travolta and Scrubs star Donald Faison and Zach Braff sing a T-Mobile-themed version of Summer Nights from Grease. Adam Driver creates multiple versions of himself for Squarespace, and Alicia Silverstone reprises her Clueless character for the online shopping site…
