“Hmm, it seems like you might be feeling a bit down. How about I recommend a meal that will lift your spirits?”
Fresh on the heels of announcing that he would be using AI to replace static content — and thus, re-engineer BuzzFeed-owned sites into a new kind of automated content farm — BuzzFeed CEO Jonah Peretti has given The New York Times a glimpse into what that process might look like.
Behold: Botatouille, a recipe-suggesting chatbot that will soon be integrated into the BuzzFeed-owned food site Tasty.
“Rainy day? Botatouille recommends winter chili or lentil soup,” writes the NYT’s Benjamin Mullins. “Feeling lonely? Botatouille suggests chocolate chip cookies or a vegetable curry. Botatouille might also recommend shepherd’s pie, which it quipped was its mother’s recipe.”
We know, we know. Groundbreaking stuff. We’ll give you a second to pick your jaw up off the floor.
But for…