Italy Plies Visitors With Wine as it Eyes Tourism Catch-up

Eating lunch in Italy’s Bolgheri wine country, it is not hard to understand why the number of international visitors to this bucolic corner of Tuscany has doubled in five years. “People have always come in the summer for the beaches,” says Riccardo Binda, cutting into a succulently tender slice of Florentine steak, grilled over embers.


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