Yoga Day: As good for India’s brand as for individual wellness

On Wednesday, the world, including Israel, will mark the International Day of Yoga. And as much as this is a celebration of the practice of yoga, it is also a brilliant exercise in country branding that Israel could learn much from. Thousands of Israelis are expected to attend an event in Rabin Square in Tel Aviv on Wednesday from 6:00 to 11:00 p.


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