Wheels: How to Soothe Luxury-Car Buyers: Add Perks and Subtract Haggling

Fixed pricing has been tried — and abandoned — before, most notably by General Motors’ now-defunct Saturn division in the 1990s. Now other companies have similar programs; Tesla sells its vehicles only at a fixed price, and Costco members can be referred to participating dealers handling a range of brands to pay a pre-negotiated sum.

Posted: 2017-07-09 03:36:00

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