True4U to outlay Bt1 bn in top 10 push for Channel 24

The company also expects to reach the break-even point on the costs relating to its digital TV licence and operating expenditure within three years.

Apicha Honghirunruang, managing director of True4U, said that the firm this year will invest around Bt800 million to Bt1 billion to develop content for True4U Channel 24.


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