Digital TV

New Report Finds TV Attribution Has Matured to Measure Responses and Assign Value Throughout the Purchase Funnel

Chief Editor December 5, 2018 0 13 sec read
Released by The FreeWheel Council for Premium Video and the Video Advertising Bureau, the report illustrates TV’s value in the marketing mix through a variety of case studies.

The FreeWheel Council for Premium Video (FWC) and the Video Advertising Bureau (VAB) today announced the launch of a new….


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