Ad spending on U.S. TV fell in 2017 and will fall also in 2018

By Ken Hanly 20 hours ago in Business Even though the number of viewers watching TV has been declining for years, spending on TV ads had continued to grow until 2017. Last year is the first time since 2009 during the recession that spending on ads in the U.S. declined.

Through 2018 and 2019 it is expected that there will be an overall loss of $1.


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