BARC partners Airtel Digital TV for return path data

MUMBAI: Taking a big step towards using return path data (RPD) for TV viewership measurement, BARC India has tied up Airtel Digital TV, Airtel’s DTH arm, for including its subscriber homes into the BARC India RPD panel. This partnership will provide a fillip to BARC India’s plan of scaling up panel homes to multiples of the mandated 50,000.


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